Social media has flourished in its functionality and reach in past few years, thereby transforming the ways global businesses interact with their targeted audience, regardless of geographical boundaries. In today’s world which is both culture hungry and digital savvy reaching consumers through social media is very easy than ever before. I am a social media expert running a successful digital marketing agency since many years and as per my close surveillance social media has become one of the best digital tools today both for buyers and sellers because it broadens the scope of doing business via social platforms and reaching larger audience irrespective of their location.

Millions of people across the world use social media everyday including me. This gives both smaller companies and larger enterprises the required platform to reach wider customers without spending fortunate on advertisements and promotional campaigns. I make use of social media software programs that are readily available as it helps me to organize my followers, while sending them automated tweets, post sharing and status updates, while responding to the followers in real time on my behalf. Some of the programs are free, while some cost me few dollars a month for using its services.

How Social Media is Affecting International Businesses and Trade?

There are a variety of social media issues for businesses which they need to contend with presently. Social media marketing services is absolutely a new tool for businesses and they are still in the stage of learning how to use social media for increasing international businesses and trade. Today, social media is no longer considered as the passing fad and hence it is important for businesses to understand the history, evolution and how social media can influence or affect international businesses and trade today and in future.

Any content that businesses publish over the internet is going to last forever until you delete or remove it. Even if you delete any of your tweets, it will still be there and shared by your followers before it is completely taken down by twitter. The content that goes viral has the potential to force business to a new height or simply crush the company in matter of seconds. It doesn’t matter whether the company owner or executive writes the tweets or has someone to handle the tweets for the company, it will have huge impact on international business and trade of the company.