Animation is a process of creating motion graphics and visual effects using a combination of art and technology. Each Singapore animation company is responsible for producing animated content for various industries, such as film, television, advertising, gaming, and more. In this article, we will discuss how an animation company works and the various steps involved in the animation production process.

  1. Concept and Storyboarding

The first step in creating an animation is developing a concept or idea. This can come from a script, a story, or even just an image. Once the concept is defined, the next step is to create a storyboard. Storyboards are a series of drawings that show how the animation will progress from scene to scene.

  1. Character Design and Modeling

Once the storyboards are complete, the next step is to design the characters. Character design is the process of creating the visual appearance and personality of the characters in the animation. This includes their physical features, clothing, and accessories, as well as their mannerisms and expressions. Once the characters are designed, they are modeled in 3D software, which allows the animators to manipulate and pose them for each shot.

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  1. Texturing and Lighting

After the characters are modeled, the next step is to add textures and lighting. Texturing is the process of adding color, patterns, and other details to the characters and backgrounds. This helps to make them look more realistic and adds depth to the scene. Lighting is also essential as it sets the mood and atmosphere of the scene. It can be used to create shadows, highlights, and other visual effects that help to bring the animation to life.

  1. Animation

Animation is the heart of the production process. It involves bringing the characters and scenes to life through movement and action. Animators use various techniques to create the illusion of movement, such as keyframe animation, motion capture, and traditional frame-by-frame animation. This stage can take a long time, as each movement and expression has to be carefully crafted to create a seamless and believable animation.

  1. Sound Design and Music

Sound design and music are also important aspects of the animation production process. They help to enhance the mood and atmosphere of the animation and bring it to life. Sound designers use various techniques to create sound effects, such as recording real-world sounds and manipulating them in post-production. Composers create original music that fits the mood and tone of the animation, which can help to elevate the emotional impact of the story.


Animation companies work by creating animated content for various industries using a combination of art and technology. The animation production process involves several steps, including concept and storyboarding, character design and modeling, texturing and lighting, animation, sound design and music, and post-production. Each stage of the process is important in creating a high-quality animation that engages and entertains audiences.